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Here's a look back at how we celebrated the spirit of Diwali in the heart of New York City with a vibrant day of Indian culture, music, performances, and festivities.
The Diwali Bazaar opened the day, filling Times Square with a festive atmosphere of culture, community, and celebration.
The festivities began with a vibrant procession celebrating the spirit, traditions, and unity of Diwali.
Colors of India brought a spectacular showcase of multicultural performances celebrating India's rich art, culture, heritage, and diversity.
A special awards ceremony recognized outstanding individuals and their contributions to the community.
A spectacular diya lighting ceremony, synchronized with a countdown, lit up the iconic Times Square Ball Drop Tower, building to a dazzling “Happy Diwali” display on the tower.
The night closed with an electrifying concert featuring internationally acclaimed performers:
Thank you to everyone who joined us for an unforgettable celebration of light, culture, music, and unity in the heart of Times Square! We will announce next year's Diwali date soon.
New York City partners with Diwali at Times Square since 2024.
NYC declared October 29, 2023 'Diwali at Times Square Day.'
The festival has been recorded in the Congressional Record of Capitol Hill in Washington, DC.
American media calls Diwali at Times Square, the largest Diwali festival outside of India.
Reached over 600 million + potential views/Impressions: TV, Print, and Online media coverage, including CBS News NY, CBS News National, Pix11 and Yahoo, among others.
Diwali at Times Square has been labeled on Google Maps. 2000 + National and International Performers participated over the years.
Diwali became an official NYC School Holiday in 2023.
Social media platforms and TV partner Colors' reached over 4.5 million people.
Consulate General of India, New York partners with Diwali at Times Square.



